Elliott Jewelers attends National Jewelry Buying Show ...

John Elliott, Shelly Elliott, Maranda Elliott and Mara Dickens of Elliott Jewelers in Waukon recently attended the exclusive 2021 Retail Jewelers Organization (RJO) Summer Buying Show in Cincinnati, OH. Pictured in the submitted photo above are, left to right, Serge Fischler of Fischler Diamonds holding a 3.94 carat diamond that had recently been cut, Shelly Elliott, Maranda Elliott, Mara Dickens and John Elliott. To kick off its comeback, RJO chose “Come Together” as the theme to celebrate a return to in-person buying. Jewelers from across the nation attended the three-day event to purchase up-and-coming items at prearranged prices, collaborate with peers, contribute new business ideas and check out the latest industry trends.

“The summer buying show gives us a great opportunity to learn about new trends and to stay up to date with recent happenings in the jewelry industry. With this knowledge, we have the advantage of supplying our customers with the best products and services,” said John Elliott. “Buying jewelry at prearranged prices is extremely important to us because it allows us to compete with larger retailers and offer the best prices to our customers.”

The show offered many educational seminars, with topics ranging from leadership in the jewelry industry, to enhancing business with vintage and estate jewelry. Other topics included making the most of vendor relationships and increasing sales through cross-promotions. For more information, visit www.rjomembers.com.