Main Street Lansing joins forces with Locable to #TakeBackLocal in launching new website to help revolutionalize local marketing

Main Street Lansing and Locable have announced a joint initiative aimed at revolutionizing local digital landscape in the Lansing area. This partnership will empower local businesses, nonprofits, and civic organizations, enabling them to become more effective at marketing without having to be marketing experts themselves.

“Local businesses notoriously struggle with marketing, and it’s getting worse. However, at a time when nearly every tech company, start-up, and big business is working against local, against communities... We’re equipping community organizations, businesses, and nonprofits to #TakeBackLocal,” shared Brian Ostrovsky, Chief Executive Officer (CEO) of Locable.

In this collaboration, Locable plans to leverage Local Connections™ to stimulate community engagement and assess the digital standing of local businesses. For those businesses in need of a boost or just starting their digital journey, Locable is ready to help with special offers and discounts on website packages.

Main Street Lansing is excited to work with Locable to enhance on-the-ground capabilities as a non-profit and as a community that has a great deal to offer. With Locable, events, information, and connection will be more attainable on Main Street Lansing’s new website - lansingiowa.com - which is viewable online now.

“Take a moment to browse and connect,” shared Main Street Lansing Executive Director Andrew Boddicker. “We would like to thank the City of Lansing, Freedom Bank, Allamakee/Clayton Electric Cooperative, Dairyland Power Cooperative, and Main Street Iowa for their financial support of this effort.”