For many, buckling up in a vehicle is second nature. However, in 2014, 9,385 people nationwide lost their lives as a result of not buckling their seat belt; and in Iowa in 2014, 118 of the 322 crash fatalities were not buckled up. In the predominantly rural state of Iowa, it is important to note that nationally 61 percent of pick-up truck fatalities were not buckled. Iowa’s seat belt compliance rate is at 93 percent, one of the best in the nation but, still, too many of the state’s traffic fatalities are unbelted.